Whether you are a small or big business, a company or a corporate, an individual proprietor or even a shop owner, it does not matter because blogs are a phenomenon that you just cannot ignore, postpone, or delegate. Given the changes that are barreling down upon us, blogs are not a business elective anymore. They have become a pre-requisite. So let's take a look at business blogs and what this social media instrument has in store for your business.
Set an income goal. Look at your current income (from whatever, your other income streams, your J-O-B) and add to that 15%. Then make it your goal to make that each month. The goal here is to substitute your other income with blog income, freeing yourself to do what you love.
Branding. With an ever-growing population that is relying more and more on online research before taking their decision to buy a product or service, a business blog can be used not only to create brand awareness but also to position the company as the business leader and a 'must consider' resource thus generating more business for the company. A blog helps to confirm credibility, deliver the message clearly and also motivates the prospective buyer to connect emotionally with the brand.
Targeted audience. People visiting a business blog don't just land up there out of the blue. They come there through the search engines or through some referral link, which means that they are interested in finding information about the products that the business is dealing with. The possibility of converting such prospects into taking action is tremendous and a good blog can do wonders. Having a call-to-action option on the blog leads the visitor further into the sales process. It could simply be subscribing to your newsletter, if you have one, or guiding them to your website for more information.
Self-promotion. Although people frown at reckless promotion on a blog, no one minds a little self-promotion every now and then. So there's absolutely no harm in using the business blog to announce product launches, events and newsworthy items with respect to the business.
Set an income goal. Look at your current income (from whatever, your other income streams, your J-O-B) and add to that 15%. Then make it your goal to make that each month. The goal here is to substitute your other income with blog income, freeing yourself to do what you love.
Branding. With an ever-growing population that is relying more and more on online research before taking their decision to buy a product or service, a business blog can be used not only to create brand awareness but also to position the company as the business leader and a 'must consider' resource thus generating more business for the company. A blog helps to confirm credibility, deliver the message clearly and also motivates the prospective buyer to connect emotionally with the brand.
Targeted audience. People visiting a business blog don't just land up there out of the blue. They come there through the search engines or through some referral link, which means that they are interested in finding information about the products that the business is dealing with. The possibility of converting such prospects into taking action is tremendous and a good blog can do wonders. Having a call-to-action option on the blog leads the visitor further into the sales process. It could simply be subscribing to your newsletter, if you have one, or guiding them to your website for more information.
Self-promotion. Although people frown at reckless promotion on a blog, no one minds a little self-promotion every now and then. So there's absolutely no harm in using the business blog to announce product launches, events and newsworthy items with respect to the business.
About the Author:
Learn more about Content Marketing Sydney. Stop by Adrian Brugens's site where you can find out all about Customer Acquisition and what it can do for you.
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