We had yet another thread over at the good old Warrior Forum about what's more important...content or marketing. Some people say that content doesn't matter. The only thing that matters is getting eyeballs to your offer. Other people say, if the content isn't any good, people won't GO to your offer. What puzzles me is that there doesn't seem to be any middle ground. Question is, is one of the two sides right? I shudder the thought. But for better or worse, here is my take on the whole issue.
To be able to comprehend where I am coming from, you first require to know the mindset from the individual who's actually going to become your consumer...hopefully anyway. Once they head over towards the search engines like google, which is hopefully exactly where you'll be discovered, they're going there with a definite objective in mind. This purpose is going to become different for each problem. But ultimately it comes down to satisfying the desires and needs of that individual in the time.
So, for somebody who wakes up having a headache and knows they can't take pain killers simply because of stomach problems, they are searching for some type of house remedy that will alleviate their headache as quickly as you possibly can. Now, this can come in two forms...either an article with directions on how to eliminate that headache, or a sales page selling some kind of natural cure.
Which 1 they select will rely on how they really feel about every thing they read, whether it be the article or the sales page. In either case, the words around the web page are going to become the ultimate decider as to which path the prospect heads. Naturally, with many people, first option will probably be the article IF it sounds reasonable. Following all, it is free info and all they have to do is go through the steps to determine if they remedy the headache.
To provide you an instance of this, I had an upset stomach 1 day and I really didn't wish to take antacids. So I looked for info on home treatments and I discovered this article on ginger tea. So I went out and purchased some and sun of a gun...it worked. The content material was just what I needed to solve my issue.
But...and here is where I toss the monkey wrench in...what if all the other types of treatments, mostly paid ones, occupied page one of the SERPs and I didn't see the article on ginger tea? I would have never found my cure.
The question is...was the article on page one because it was good content OR was it on page one because it was marketed to get it there?
From individual experience, I can say that Each can happen. I've articles that I never did something with other than submit them to one directory that get me a large number of views every month. Definitely there was no marketing involved there. Conversely, I've had articles that I tried to market that still did nothing. The content was just as good as my heavily viewed articles, but even with promotion...absolutely nothing.
So, in my opinion, a great deal depends upon the content itself. Some can stand on its personal if it is heads and tails above everything else. Others cannot make a dent regardless of what you do.
Consequently, rather than fighting the either or wars...why not only do every thing that you could to get your content material ranked? That means create good content AND market it.
Seems to me like the logical option.
But I am sure the content versus marketing wars will continue.
To be able to comprehend where I am coming from, you first require to know the mindset from the individual who's actually going to become your consumer...hopefully anyway. Once they head over towards the search engines like google, which is hopefully exactly where you'll be discovered, they're going there with a definite objective in mind. This purpose is going to become different for each problem. But ultimately it comes down to satisfying the desires and needs of that individual in the time.
So, for somebody who wakes up having a headache and knows they can't take pain killers simply because of stomach problems, they are searching for some type of house remedy that will alleviate their headache as quickly as you possibly can. Now, this can come in two forms...either an article with directions on how to eliminate that headache, or a sales page selling some kind of natural cure.
Which 1 they select will rely on how they really feel about every thing they read, whether it be the article or the sales page. In either case, the words around the web page are going to become the ultimate decider as to which path the prospect heads. Naturally, with many people, first option will probably be the article IF it sounds reasonable. Following all, it is free info and all they have to do is go through the steps to determine if they remedy the headache.
To provide you an instance of this, I had an upset stomach 1 day and I really didn't wish to take antacids. So I looked for info on home treatments and I discovered this article on ginger tea. So I went out and purchased some and sun of a gun...it worked. The content material was just what I needed to solve my issue.
But...and here is where I toss the monkey wrench in...what if all the other types of treatments, mostly paid ones, occupied page one of the SERPs and I didn't see the article on ginger tea? I would have never found my cure.
The question is...was the article on page one because it was good content OR was it on page one because it was marketed to get it there?
From individual experience, I can say that Each can happen. I've articles that I never did something with other than submit them to one directory that get me a large number of views every month. Definitely there was no marketing involved there. Conversely, I've had articles that I tried to market that still did nothing. The content was just as good as my heavily viewed articles, but even with promotion...absolutely nothing.
So, in my opinion, a great deal depends upon the content itself. Some can stand on its personal if it is heads and tails above everything else. Others cannot make a dent regardless of what you do.
Consequently, rather than fighting the either or wars...why not only do every thing that you could to get your content material ranked? That means create good content AND market it.
Seems to me like the logical option.
But I am sure the content versus marketing wars will continue.
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