A Few Reasons Behind The Popularity Of Wordpress

By Beenish Aslam


Running a blog may be the most important way to promote a product on the net. If you're a business owner then you should create a website to have interaction with the existing clients and attract new ones. Making a website is quite simple nowadays because of open source PHP scripts like WordPress. This excellent software program has empowered millions around the world. Listed in the following paragraphs are some of its main benefits:

1. High quality themes - The theme system available in WordPress is quite flexible. With the help of this system you can instantly change the color scheme and layout of your website. There are thousands of free themes available in the market and new ones are being released everyday. After installing one of these themes you can go to WordPress backend and change things like background image, background color, header size and so on. In addition there are more than a few theme market places where you can get premium quality themes for as low as $10.

2. Traffic Generation - WordPress has a wide variety of SEO plug-ins to help you optimize your blog, thus making it easier for people to discover your business through search engines like Google. Furthermore, plugins let you add social-media sharing tools like Facebook, Google + share buttons on every post. This is one of the more powerful ways of making sure that your posts reaches a large crowd in a short time.

3. Easy Updating - Every computer owner knows that installing software updates can be a real hassle. However these updates are essential for the proper functioning and security of the software. With WordPress installing updates is really easy and fast. You don't have to fiddle with any code or copy paste any files from the central repository. The WordPress system takes care of all these things at the press of a button.

4. Extendability - Another great thing about Wordpress is it can be extended effortlessly. If a particular feature isn't in the software you can have a custom plugin created for your unique needs. Or do a search for the right option in WordPress' ever expanding plugin repository. This database has a huge number of free plug-ins developed by skilled web developers from all over the world.

5. SEO Features - The HTML code generated by most WordPress themes is very clean and simple. In addition the WordPress navigation structure allows crawlers to access each and every content page (Unless you want to block access). The ability to add meta information is not natively available in the software but you can add this capability with third-party plugins like All In One SEO. Because of all these things WordPress is considered as one of the most search engine friendly pieces of software out there.

6. Ease of Use - The best thing about Wordpress is its user friendly GUI. You won't need to learn any complicated languages like HTML or PHP to publish your posts on the net. It instantly inserts your blog posts and pages in a MySql database for the whole world to see. Not only that but you can even modify the color scheme, fonts and structure of your website.

7. Easy Navigation - Have you ever visited a hard to navigate website? If yes then you know how frustrating it can be. The main purpose of a website is to provide information and this can't be done without a good navigational structure. WordPress shines in this area as well. It allows you to create more than one menus and place them in the header and footer sections (unfortunately not all themes have this capability). You can also divide your content into categories so that users can quickly find what they are looking for.

8. Support Facility - If you are having any difficulty with your WordPress blog, you may use WordPress community forum and have your issues resolved in minutes. There are plenty of experts who are always willing to help you.




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