What you need to know about Pirelli's calendar

By George Dodson


In the news lately, there have been calendars. That's due to the fact that the Mayan calendar foresaw the end of an era and 2012. A wholesale change in the beginning of a new 5000 year period is what they predicted although they didn't predict the end of the world. One of the most famous calendars that's not a topic of conversation is the calendar.

The famous Pirelli found his tire and cable company in 1872. The only people he employed at that time were 45. earning thousands of dollars, thousands of people is what the company employs now. The company started the calendar in 1962 as an advertisement ploy. They aimed this calendar at key markets and originally featured tires. The photographer shot models on the beaches of Cote d'Azur later in the calendars history. To appear in the calendar was the famous model Sophia Loren. Her decision to appear in the calendar in 2007, at age 72, was quite controversial. That didn't stop Pirelli as the producers of the calendar have always been ahead of their time.

in 1974, the oil crisis caused recession and the calendar was discontinued. They started the calendar again 10 years later. Until it became more sophisticated, the calendar still featured tires in one way one way or another. It was not necessary to show the product finally.

Pirelli wanted only key people have this calendar and therefore the production was small is something you need to keep in mind. Being rare, it was in demand.

This calendar became very famous around the world eventually. Being part of the famous racing team is obviously part of the reason. For its production, Pirelli started using the best photographers and models. It was during this time, the decision was to make a limited number of them and make them valuable. Among the models were Cindy Crawford, Kate Moss and Helena Christiansen, the calendars became collectibles.

The narrative differed depending on the photographer. For example, Peter Beard, a famous photographer shot in the wild landscape of Botswana. A free spirit and a natural tone to the layout is what he wanted. Bernard had lived in Africa, and he was familiar with the wild natural landscape.

The calendar was printed on lead free paper by the company. what Pirelli wanted is for it to be eco-friendly. Environmental friendly is one thing he made sure of the people shooting the calendar models. In Costa Rico, he worked to protect a forested area, to offset the emissions used for producing the calendar.

Featuring Miranda Kerr, the very latest calendars is shot in Brazil. Depicting a playful attitude, the narrative features models posing themselves and eating bananas. Womanhood theme is represented differently by Pirelli calendar each year. Having a place of honor is achieved by combining creativity, beauty and glamor. It's limited run and its restriction on ownership has added to the enticement.




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